The virtual world is getting even closer to being a reality with the announcement of net-based os (Chrome OS) and cloud computing based data management services (Google Apps) by Google. The market has become fiercer day by day, and market biggies like Google and Microsoft are fighting it out face-to-face. This fierceness can go on until the initiatives driven by market biggies be a reality or may be until 2020.
Internet Marketing is actually a concept which became well-liked by Google emerging since the dominant leader within the search market. In 1998, Google was founded by Larry Page and Sergey Brin once the two were attending Stanford University as Ph.D. candidates. Then this real game began. Online Marketing was dubbed to become the process of promoting websites online or online medium to drive traffic to the site or business, and so generating leads for your business.
The primary trend of website marketing ahead of the days of Google was very easy and consisted of limited procedures to get followed. But, following the advent of the Google era, things changed. People began to think differently and new techniques of digital marketing came into existence as and when the search engines, especially Google, begun to transform themselves because the blue water navies in the mighty ocean referred to as Internet or the Virtual World. Possible head-on collisions due to the evolution of search engine listings were tackled by the creation of different online marketing techniques. Seo is one and this includes.
Seo (SEO) technique was invented when the concept of search engine listings was first introduced to the members of virtual world through the 1990’s by search provides like Ask Jeeves, Lycos, etc. SEO has changed rapidly ever since then.
Through the initial days of SEO, the keywords or key phrases could be stuffed to the website profusely in the text content and the Meta Keywords tag, and also the website would rank in search engines for related keywords. But, throughout the later stages, as search engines evolved, the concept of backlinks (virtual voting system) came into existence and it also became a purely number game. Websites with lots of keywords stuffed into them and with more backlinks than their competitors would achieve greater rankings in SE listings. This way of easy going SEO tactics was shattered with all the emergence of Google.
Google entered the search market with a bang and changed the principles of the game completely. It started with the introduction of Google Bot (Google’s SE Algorithm) and Google PageRank. Google introduced a new concept called quality in to the market and websites with quality backlinks from quality websites or authoritative websites like.gov,.edu,.mil, and media websites, and with quality webpage content started to achieve greater rankings in Google’s search result for his or her respective keywords.
During this evolving era of search engines like google, webmasters used to gather in undisclosed social network forums and discuss the tactics and methods of SEO. A Googler in disguise would assist them and provide insights in the Google SE updates. But, this really is no more followed with the exception of the Black-Hat techniques, which can be unethical means of performing search engine optimisation, and against the webmaster guidelines offered by the search engines. The Googler in disguise has emerged in to the outer world with the identity and name Matt Cutts, the pinnacle of Google’s anti-spam team.
In today’s world, SEO is not any more an easy play. It has evolved from the keyword stuffing and quantity days to a new era of quality and perfection. Many business people still believe that anyone possessing a basic knowledge on SEO and internet or perhaps by studying related content and reading study material can do seo tasks. But, this myth is kndxmq more alive and search engine optimisation can not be performed as it was being handled during the 1990’s. Since search engines like google have evolved and possess come a long way within their sophistication, search engine optimisation are only able to be handled by an expert or an Online Marketing Company in India. Today’s SEO expects precision in mathematical calculations and uses large level of data, including analytics.
Thus it may be clearly stated that internet search engine optimisation is loaded with quality data gathering, analytics and precision achieved with calculations. Since it is an extremely competitive world that will require regular data analysis and performance monitoring of sites for related keywords on search results, it is best for business owners to depart each of the complexities and headaches to experts, sit back and relax, and expect some really good results.