What is SMS Text Messaging? SMS, short for Short Messaging Service, is actually a text service that permits short messages of generally a maximum of 160 characters in length, to be sent to, and transmitted from a cellular phone. Mobile phones and using SMS, are having an un-deniable impact on our lives and also the methods we use to conduct business. The reality that SMS also provides a massive opportunity for companies to interact with their customers, is not actually well known.
Consider these figures. The phone number reported that in the UK alone, in a three year period from 2003, over 75 billion SMS messages were transmitted. In america, based on the ‘Cellular Telecommunications & Internet Association’, the number of SMS messages continues to grow from 930 million monthly in 2002, to 1.2 billion each month in 2003. Recently, inside the Philippines, SMS Messaging played an important role in bringing down an unpopular political regime. Now that’s lots of SMS messages.
The ‘Australian Mobile Telecommunications Association’, reported that during 2005, Australians sent greater than 5 billion text messages. Considering, Australia’s population is only around 20 million, this is extraordinary. Popular reality TV shows like Australian Idol, Big Brother, Dancing using the Stars, American Idol, as well as others, use SMS technology to produce vast amounts of money of revenue directly from the SMS votes that will be used to ascertain the winners.
During the last few years, SMS Messaging has developed into the most common service inside the mobile data area. Also, when response rates, interactivity and expense to implement, are considered, SMS marketing is undoubtedly the most common marketing method. SMS is really a high-response-rate way of communication, that can help to get and retain consumers, sell and promote products, drive loyalty, and reinforce branding efforts. Based on current growth figures, SMS Messaging can become an ever increasingly important component in the future marketing communications.
While there is a charge for sending SMS messages, they nearly always get to the intended recipient. SMS messages are forwarded to SMS Gateways, where these are stored until sent. This implies, whether or not the recipient is not really immediately offered to receive them, or maybe the telephone is powered off or out of range, messages can be delivered in the next opportunity. This high rate of deliverability makes SMS Messaging the very best method of communication available.
There’s nothing more irresistible, compared to tone of the in-coming SMS message towards the user anticipating, perhaps, a private message from a friend. This reason alone nearly always guarantees that the SMS message that you simply send, will likely be read.
Around 2,500 cellular phone-users within the town of Lulea, Sweden, volunteered to get SMS messages of special offers from 150 local organizations. The volunteers were sent an SMS to get a well-known fast food outlet’s burger offer, 25 % from the targeted users took in the offer.
A little club seeking to increase their patrons during slow nights throughout the week, made a decision to run theme nights. Having invested in maintaining a database from the clubs members, the club owner prepared and sent an SMS message to his member database, offering a 45% off discount for turning on top of the words message. It was done the evening ahead of the event. The promotion was successful with 29% of those sent the SMS message, trying out the offer and turning up.
Case 3 – with allocated SMS text credits. As security personnel arrived on site, the supervisor would text a keyword plus an ID number. These SMS messages were brought to a central administration database, where they updated each officer’s individual timesheet. This procedure was repeated after your day as officers left. The whole timesheet collection process, that used to occupy to 2 days, was almost entirely eliminated. Further, as this process automatically updated the administration database, accuracy and protection against loss in data was ensured.
A software provider for media and advertising agents working in film, television and photography, desired to provide casting agents a quicker and more efficient approach to finding out if their artists were available for castings. This provider leads the market in casting solutions by combining, Web and SMS technology. All casting job data is entered into a database, then queried for artist matches based upon set criteria. Artists who match the criteria are then sent an SMS message instantly. Messages are just entered once, personalized, and delivered to all of the relevant artists. When received, the artist simply replies having a yes or no. Since the message is received in the administration database, records are updated immediately. Casting agents benefited by time savings, reducing costs and accurate recording of events.
Communication is vital in Marketing. SMS marketing makes it possible to directly communicate with customers and offers a cost-effective approach to data collection. Many leading companies have included this medium inside their marketing strategies, and consequently, the amount of companies using SMS keeps growing rapidly. A significant component of using SMS as a marketing tool is actually a client database. This database should be maintained with some other relevant customer and contact information not to mention should have a valid cell phone number. If applicable to your area, ensure that you are able to personalize your SMS messages by maintaining nwmzqs names inside your database.
Possibly the most significant factor when settings up an SMS campaign. Make sure your member database of mobile phone numbers is opted in. This pre approval for SMS communication ensures protection against prosecution. Provision of the member opt out process will even help to avoid legalities.
Make sure your marketing is applicable to your target. The relevance of the message is essential for fulfillment. Can the recipient visit a real and tangible benefit to the message? Or even, brand damage could result. Limit SMS messages to no more than 160 characters. Focus your message on benefits and don’t ramble. If messages are more than 160 characters, a second SMS will need to be sent. Avoid this. In addition to doubling the price, the recipient may be irritated and discard the complete message.
SMS Messaging is surely an interactive medium. Invite participation through polls, logos, games, ring tones or vouchers. Use interactivity to acquire information for precisely targeted future promotions. Stick to the tried and proven techniques of database marketing Standard database marketing methods and principles, as used by other marketing mediums, are what SMS Messaging requires. The marketing database should be dissected by various factors as essental to particular businesses, including, gender, age, interests, location, purchasing patterns and frequency.