Most of us are still clear on what the phrase “cloud” means. According to Wikipedia, cloud computing “…provides computation, software, data access, and storage services that do not require user expertise in the physical location and configuration of the system which provides the assistance.” Why is this important? It delivers agility to businesses that has never been seen before.
Whenever a business moves towards the cloud, it is not essential to ensure that it stays on premise. This means dramatically reduced infrastructure and energy costs. Without needing to put money into expensive infrastructure, and making use of web-based services instead, businesses can grow faster, and just use the space for storage they require, growing when needed and shrinking when space is not needed. Servers have been in another location, so you can find no high power bills to keep track of, with no unexpected spikes in costs.
What’s interesting is the fact that every clients are trying their very own methods: either pioneers inside the company have started using Twitter, Facebook, LinkedIn or Google pages (and so forth and so forth – there are plenty of social media platforms out there). As social networking has grown to be popular, plenty of third-party providers have also emerged as the “specialists” – then they will approach you and convince you that they are those who have mastered using twitter – then another one comes as the specialist for engaging customers with Facebook…After your day, as being a company taking into consideration the adoption of social networking, you’ll more confused than ever before. And worst of all, some customers would think that they are fully mindful of all of that is to understand about social networking and also you now the best way to reach them all individually on all of these different platforms.
On the other hand, experience has shown that despite the fact that social media has grown to be so popular, very few companies actually have clear strategies as well as clear indicators in relation to their social networking campaign. More often than not, most companies think they’ve done it all when they have created their accounts on popular social media marketing platforms and after that publish pieces of information from time to time – mostly ads with regards to their services. Even though this approach is normal, we frequently see companies apply this approach just to abandon it all together a few months later, primarily because they have no clear path to follow, nor clear indications. The problem is, those companies adopted social networking thinking they already knew what to expect right from the start: and this is where the issue lies. Social networking can be very powerful provided it’s implemented strategically- not since a company has chose to copy-and-paste another companies approach or feel it’s the ‘done thing’.
So what’s the analogy between social media marketing and cloud computing in terms of company adoption? Well, when it comes to cloud-based solutions, most companies think that they already know what to expect from cloud computing solutions: this usually leads to companies minimizing the disruptive change that cloud-based solutions will bring. Moreover (as is the situation with social networking) the cloud has become quite popular that a lot of solutions are actually tagged with all the word “cloud” – although some aren’t actually cloud-based solutions by itself. From your client’s perspective, this offers the false impression which they know all they need to about cloud-based solutions. But this actually creates an uncomfortable situation for actual cloud-based solution providers as, with most companies who zoarok they know everything you should know concerning the cloud, it’s hard to focus on the huge benefits that this company may benefit from custom-implementation of gmail. Let’s take a good example: you already know that I’m an advocate for Hosted Exchange- I’ve got a lot of measurable indicators that can be employed in favor of adopting Hosted Exchange for one company (it’s always good to have clear return on interest or ‘ROI’ for each IT project), however if the client thinks which they don’t need to have a cloud-based solution, just because everybody available has demonstrated and advertised the wrong method for their company to adopt the cloud, there’s a higher chance they won’t even consider paying attention to any pro-cloud arguments.
As being a final note, here’s what I would suggest for any company pitching the adoption of cloud computing: don’t go into that trap that lets you think you are already aware anything that a cloud-based solution will bring, and secondly- have whoever pitches to you personally about cloud computing think of measurable ROI – choose to adopt the cloud simply because you see actual benefits, not because it’s trendy.